Conclusion

There you have it: The Seven-Step, One- Day Marketing Plan. It’s simple really. Of course you’ll need to study up a bit more about your marketing medium(s) of choice, its appropriateness for your message, and its associated costs. But try not to make the development of your plan a laborious, drawn-out task. Remember the 80 / 20 rule: 80% of your results will come from 20% of your effort.

 

My final word of advice is to make sure you set aside uninterrupted time to develop your marketing plan. It could very well be the most important document to which you and your team members will ever refer.